There are 3 steps you must complete to have a successful e-commerce or online business. Without following these steps, you will not succeed.
- You need to build a customer’s trust in ordering online from you instead of Amazon or a dozen other places they can instantly find the same product with a quick Google search. Start by Googling your product like you were a potential customer. Pick a store you would personally buy it from today. Write down all the reasons you would trust them with your credit card. Now make a store & product page better than (or at least as good as) that one. Also, look up “stories” and how they resonate with customers and help build trust.
- You need to figure out where your customers are. For example, B2B is more likely to shop on Google than FB or Instagram. B2C could be anywhere depending on the product. To find out, make a list of potential customer attributes (male, 18-25, no money, into sports, etc.) to build up the most likely customer profile. Make it specific. This is who you want to target your copy to. Use Google and #1 above to tell you where they shop.
- You need to put your product in front of potential customers. In the short term you can do this with FB, Google ads, etc. but in the long term you will need to write content that ranks organically on Google/Bing for the researching (blog articles) and buying keywords (product & collection pages) potential clients search for. Again, spend a weekend doing Google searches like “how to rank seo website” and “product seo examples” to figure this out.
There is so much more you can learn online than what I’m writing here. Everything you want to know is on Google for free. but I’ll add that if you think throwing up a quick website with a bunch of Fiverr copy and drop shipping a product is a money maker, don’t bother. It worked years ago. Instead, put that effort into doing it right the first time to build a long-term business.