A lawyer I know passed sent me a link to an article by Brian Wassom titled, “You’re responsible for copyright infringement by others on your website – unless you’ve done this.” Brian Wassom is a partner and the chair of the Social, Mobile and Emerging Media Practice Group at the law firm Honigman Miller Schwartz and Cohn LLP. In the Michigan legal world, that’s an impressive position.

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SEO checklist for photographersWhen you’re working on social media – newsletters, Facebook, LinkedIn – there are several best practices you should know. We’ve scoured the Internet and listed them all here for your convenience. Bookmark this article, and you’ll refer back to it often.

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Google any subject, and you’ll find a dozen review sites claiming they know the best tech solution for your business. After decades of experience, the list below is what I personally recommend to my clients. You won’t be disappointed.

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Search engine marketing (SEO) is really about getting search engines like Google to notice, and trust your site, and ultimately to provide value to your visitors (after all, a person searching for a product on Google starts out as their customer first. Google wants to make them happy).

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skillsIf you’re in business long enough, eventually you will need to hire employees.  An extra set of hands has many advantages, but chief among them is that they free you up as the business owner to spend your time building your business instead of working in your business.

However, managing employees can also be one of the biggest challenges you face as a business owner. None of your product or service training prepares you to manage people.

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What to do if your email account is hacked

spammerHacked email accounts are not only painful to you, but can be a problem for your friends and clients who receive the spam emails. Often you won’t even realize your email account was hacked until you get a message from a friend who says, “did you send me this?”

If you discover your email account has been hacked, here are the top 5 things you must do immediately to prevent any further problems.

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Every marketing plan should have 2 goals: to build your brand, and to create ads that encourage sales.

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I was at a party recently, and ended up talking to a lady much younger than I am. We didn’t have anything in common, so I kept the conversation going by asking her two questions: “What did she do?” and “Where did she go to school?” She did most of the talking, but it was enjoyable, and after a few minutes we both drifted off into other conversations.

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