Entries by Mark

Facebook Business Page Cover Photos Best Practices

Facebook makes it easy to change cover images. It also makes it easy to end up with poorly cropped cover images that make your business page look unprofessional. When Facebook changed their business page layout so that the logo image was no longer on top of the cover image, they didn’t make it easy to […]

Moving Your Business Online

Moving a business online is hard. Moving to a new location, changing the business name, or even changing your website URL are all considered “moving your business” according to Google. The problem is that there are hundreds of places your oldbusiness name is listed online: Google, Google Maps, Bing, Yahoo, Yelp, and MapQuest just to […]

Protecting Yourself from Copyright Infringement by Others on Your Website

A lawyer I know passed sent me a link to an article by Brian Wassom titled, “You’re responsible for copyright infringement by others on your website – unless you’ve done this.” Brian Wassom is a partner and the chair of the Social, Mobile and Emerging Media Practice Group at the law firm Honigman Miller Schwartz […]

Social Media Best Practices

When you’re working on social media – newsletters, Facebook, LinkedIn – there are several best practices you should know. We’ve scoured the Internet and listed them all here for your convenience. Bookmark this article, and you’ll refer back to it often.

Best Technology Solutions for Your Business

Google any subject, and you’ll find a dozen review sites claiming they know the best tech solution for your business. After decades of experience, the list below is what I personally recommend to my clients. You won’t be disappointed.

What is SEO?

Search engine marketing (SEO) is really about getting search engines like Google to notice, and trust your site, and ultimately to provide value to your visitors (after all, a person searching for a product on Google starts out as their customer first. Google wants to make them happy).

Managing Employees

If you’re in business long enough, eventually you will need to hire employees.  An extra set of hands has many advantages, but chief among them is that they free you up as the business owner to spend your time building your business instead of working in your business. However, managing employees can also be one […]

What to do if your email account is hacked

What to do if your email account is hacked Hacked email accounts are not only painful to you, but can be a problem for your friends and clients who receive the spam emails. Often you won’t even realize your email account was hacked until you get a message from a friend who says, “did you […]

Marketing Plan 101

Every marketing plan should have 2 goals: to build your brand, and to create ads that encourage sales.

The Secret to Selling with Facebook

I was at a party recently, and ended up talking to a lady much younger than I am. We didn’t have anything in common, so I kept the conversation going by asking her two questions: “What did she do?” and “Where did she go to school?” She did most of the talking, but it was […]