In 2006, two friends who owned small businesses asked me to build their websites. I was between jobs, I had built websites before, so the tasks seemed simple enough. Unfortunately for them, while the websites looked fine, they didn’t increase sales.
I was embarrassed. These were my friends. So I spent the next several months immersing myself in the psychology and mechanics of online marketing. What I discovered is that what a website looks like is only a small part of what drives sales.
Armed with my new knowledge, I went back and reworked my friend’s websites. As the sales calls started coming in, they told their friends, and through word of mouth, my part-time hobby turned into a full-time business.
Today, I divide my time between working on client projects and keeping abreast of the constantly-changing online marketing landscape. Even though the federal government may classify my clients as micro-businesses, I take pride in enabling them to compete against anyone at the local, regional, or national level.
How I spent the previous decade:
My big break was being hired by Eastman Kodak. From my base in Rochester, NY I managed an international team of programmers that supported ProShots. ProShots was the first software program designed to allow wedding and portrait photographers to use digital images to sell their work and place orders on line. In my opinion, it was the epitome of disruptive innovation.
Before Kodak, I owned, managed or worked in several small businesses that taught me a lot about marketing, but that are too old to mention here 😉
I hold a Bachelors Degree in Marketing from the University of Michigan-Flint. I regularly attend offline and online seminars and classes to update my skills.