Great article from Search Engine Watch where they talk about a new report that statistically shows how improving “star” review ratings by as little as .1 star can have a major impact on online conversions like sales, phone calls and click-through rate.
Uberall Marketing analyzed 64,000 online business reputation rankings and here’s what they discovered:
- Small changes in review star ratings make a difference. For example, a 0.1 star increase (3.6 to 3.7 average for example) can improve online conversions by up to 25%. The opposite is also true.
- a jump from a 3.5-star rating to 3.7 can see a disproportionate jump in conversions of 120%, the highest growth jump available.
- A business’ priority should be to acquire 3.7 stars or above on sites like Yelp, Facebook, and Google, among others.
- At 4.4 stars, local or small businesses can outperform larger businesses with ratings below 4.4
- At 4.4 stars, larger businesses achieve higher conversion rates than local or small business.
- While it is unethical and against all policies to create fake reviews, businesses should actively seek positive reviews. Otherwise, only reviewers with negative comments will take the time to write one.