Social Media Best Practices

SEO checklist for photographersWhen you’re working on social media – newsletters, Facebook, LinkedIn – there are several best practices you should know. We’ve scoured the Internet and listed them all here for your convenience. Bookmark this article, and you’ll refer back to it often.

Email/Newsletters
• Ideal length of an email or article headline – 6 words, or under 50 characters
• Best day to send: Friday for businesses, Sunday for consumers
• Best time of day to send: 11am for businesses, 8pm for consumers
• Best schedule: Monthly

Facebook
• Best post length: 40 characters or less
• Best practice: every post should have an image
• Best subject mix: 70% brand-building, 20% sharing, 10% sales-oriented posts
• Best Facebook “question” post length: 100-120 characters
• Best time to post to consumers: 8pm (test with analytics)
• How often to post: once a day, 7 days a week

Facebook Image Sizes
• Banner: 851px wide x 315px tall
• Profile photo: 180 x 180 px (allow 30px bleed for text or logo)
• Shared image: 1,200px wide x 960px tall
• Shared link: 337px wide x 197px tall

Blog
• Best length of an article headline: 6 words, or under 50 characters
• Minimum article/blog post for SEO: 300 words
• Ideal length for SEO: 1,600 words
• Keywords: include in title and 2-3 times in text
• Best practice: include image in every post, keyword in image name and alt text

Google+
• Cover photo: 2,120px wide x 1,192px tall
• Maximum size headline – 60 characters
• Best post length: 440 characters
• Best practice: every post should have an image

LinkedIn Company Page
• Banner: 646px wide x 220px tall
• Best Practices: Include showcase page for every specialty

Twitter
• Twitter Header Photos: 1,252px wide x 626px tall
• Ideal length of a tweet – 70-100 characters

Instagram
• Banner/Header – no more than 600 pixels wide
• Images in content – 200 pixels wide, to allow for text to wrap around it
• Call-to-Action buttons – 40 pixels high to accommodate mobile users clicking with their fingers, width dependent on text added to button
• Social Icons – About 40 pixels

YouTube
• Desktop Banner: 2,560px wide x 473px tall
• TV Banner: 2,560px wide x 1,440px tall
• Best length for a video: 3-3.5 minutes
• Ideal length of a talk or presentation: 18 minutes
• Best file format: 640 by 480 resolution, mpeg4 or wmv, 30 FPS, mp3 sound

Website
• Best domain name: 8 characters or less, no punctuation with a .com
• Best Content Management System: WordPress