What is SEO?

Search engine marketing (SEO) is really about getting search engines like Google to notice, and trust your site, and ultimately to provide value to your visitors (after all, a person searching for a product on Google starts out as their customer first. Google wants to make them happy).

SEO is not figuring out how to “game” the search engines. Anything you or I can do to quickly rise to the front page of Google is being done by a million other SEO experts, and eventually Google will penalize those sites. Examples include keyword URLs, keyword stuffing, and linked lists.

Could you do any 1 or 2 of these and rank high on search engines? If you have time and resources to accomplish only one task, I would argue that high-quality customer-focused content is it. If Google doesn’t notice you or trust you today, high-quality content will make customers trust you, link to you, and talk about you. Eventually, Google will start paying attention too.

1. Notice

• Select 3-5 keyword phrases
• Create content around each keyword phrase
• On-page optimization: title, description, h tags, image names, alt content.
• Google Adwords
• Google Analytics (not required, but you need to measure your success)

2. Trust

• Google Local Business
• Matching business name, address, etc. on search engines, data aggregators, review sites, etc.
• Contact info on all web pages, footer to match Google Local Business info
• Facebook, LinkedIn, YouTube accounts all point back to website
• Other companies, organizations point back to website
• Sitemap (XML)

3. Value

• Useful Content (blog, articles, videos, white papers)
• Link building campaign
• Social media campaign (YouTube, Facebook, LN)
• Customer reviews